ZZPZH(SH:600436) Xin Hua Wang·2025-08-12 05:47Core Viewpoint - The company, Pizhou Huang, expects a year-on-year net profit growth of no less than 25% in the first quarter of 2024, which has attracted significant attention from the industry and investors [1]. Group 1: Financial Performance - In 2023, Pizhou Huang achieved total revenue of 10.035 billion yuan, representing a year-on-year growth of 15.42% [1]. - The net profit attributable to shareholders for 2023 was 2.784 billion yuan, with a year-on-year increase of 12.59% [1]. - 2023 marked the first time Pizhou Huang's annual revenue surpassed the 10 billion yuan threshold [1]. - The expected net profit growth of at least 25% in Q1 2024 is the largest year-on-year increase for the company since 2019 [1]. Group 2: Market Dynamics and Strategy - The growth in 2023 is attributed to increased sales of core products, including the Pizhou Huang series and the Pizhou Huang An Gong Niu Huang Wan [1]. - The company has experienced a strong sales momentum at the beginning of 2024, indicating a favorable market environment [1]. - Industry experts believe that the growing public understanding of traditional Chinese medicine and the support from national policies enhance the market competitiveness of established brands like Pizhou Huang [2]. - Strategic adjustments, including increased investment in research and development and efficient management practices, have contributed to the company's competitive edge [2]. Group 3: Pricing Strategy - A price increase in May 2023, where the retail price of the main product, Pizhou Huang pill, was raised from 590 yuan to 760 yuan per piece, is noted as a factor that may have positively impacted revenue [2]. - The price adjustment was larger than market expectations and is expected to have a significant positive effect on the company's performance [2].