Core Viewpoint - The Chinese cruise industry is experiencing a resurgence following the full restoration of international cruise transportation in 2023, with significant demand being released, particularly from major ports like Shanghai and Tianjin, which is expected to drive high-quality development in cultural tourism and high-end manufacturing [1][3][4]. Industry Recovery - The cruise industry in China has gradually returned to a recovery trajectory since the resumption of operations, with significant milestones including the launch of international routes by various cruise lines starting from mid-2022 [3][4]. - The peak season during the Spring Festival in 2023 marked a strong start for the cruise economy, indicating a positive trend for the industry [3]. Economic Outlook - Experts express confidence in the future of China's cruise economy, predicting it will enter a second "golden decade" of rapid development after a period of nurturing [4]. - The cruise economy is referred to as a "waterborne golden industry," with substantial growth observed since the establishment of the homeport market in 2006 [4]. Market Dynamics - Despite challenges such as limited routes and low-price competition, the recent surge in demand has revitalized the industry, with record bookings reported for upcoming cruises [5][6]. - The average age of cruise passengers is decreasing, with a notable increase in the proportion of younger travelers, indicating a shift in market demographics [7]. Policy Support - The recovery of the cruise market is supported by various government policies aimed at facilitating the orderly resumption of international cruise operations and promoting high-quality development [6][10]. - Local governments have introduced specific action plans and support measures to enhance the cruise tourism sector [6]. Infrastructure Development - The introduction of China's first domestically built large cruise ship, "Aida·Magic City," signifies a major advancement in the country's shipbuilding capabilities and the potential for a more robust domestic cruise economy [8][9]. - The ship's specifications highlight China's growing capacity to build complex vessels, which is a milestone in transitioning from a shipbuilding power to a strong shipbuilding nation [8]. Future Directions - Experts suggest enhancing the innovation system within the cruise industry, improving local supply chains, and exploring new tourist destinations to ensure sustainable development [9][10]. - There is a call for establishing modern cruise tourism service clusters that integrate various related services, which could further stimulate the cruise economy [10].
产业链供应链发力 邮轮经济拓展消费新空间
Xin Hua Wang·2025-08-12 05:47