中国经济样本观察·县域样本篇｜培育“海陆空”新潮业态 解锁文体旅“流量密码”——看这座滨海小城如何拓展消费空间

Group 1 - The core viewpoint highlights the vibrant surf culture in Wanning, Hainan, attracting both enthusiasts and beginners as summer approaches [1] - Wanning is recognized as a surfing destination, known for its youthful energy, and serves as a major hub for tourism in Hainan [3] - The city is integrating various elements such as surfing, coffee, and cuisine to create a comprehensive consumer experience, catering to diverse tourist needs [5] Group 2 - Data shows that 70% of Wanning's visitors are young people, with 70% engaging in sports tourism; in Q1 2025, the city received 3.1041 million tourists, generating a total tourism revenue of 3.083 billion yuan [7] - During the "May Day" holiday, Wanning welcomed 428,900 tourists, with total spending reaching 275 million yuan, both figures reflecting over 13% year-on-year growth [7] - Wanning is leveraging the policy benefits of duty-free sales in Hainan, implementing initiatives to boost sales of duty-free goods and invigorate the consumer market [8]