中国经济数据观丨多组数据看火热的“端午经济”

Core Viewpoint - The "Duanwu Festival" this year has seen a significant boost in consumer activity, driven by the overlap with the "Children's Day," leading to a vibrant consumption market during this holiday period [2]. Travel and Movement - From May 31 to June 2, the total inter-regional movement of people reached 65.37 million, averaging 21.79 million per day, which is a year-on-year increase of 2.5% [5]. Cultural Experience - "Cultural experience" emerged as a key theme for travel during the Duanwu Festival, with tourists engaging in traditional activities such as dragon boat racing, making zongzi, and wearing sachets [7]. - Data from Ctrip indicates a 50% year-on-year increase in search interest for cultural experience tours during the festival [8]. - Booking data from Qunar shows that reservations for cultural experience destinations increased by over 40% compared to the previous year [8]. - Overall sales of zongzi saw a nearly 70% year-on-year growth [8]. Family Travel - The overlap of the Duanwu Festival with Children's Day has led to a surge in family travel, with data from China Mobile indicating a 12% increase in family travel participants compared to the same period in 2024 [10]. - Meituan reported a 64% year-on-year increase in orders for children's meals and family packages during the first two days of the holiday [11]. - Orders for family activities such as "family photography," "DIY crafts," and "fruit picking" increased by 45% compared to regular weekends [11]. Sports Economy - The Duanwu Festival coincided with the third round of the "Super League" matches in Jiangsu, where local events were organized to enhance cultural and tourism consumption [12]. - In Huishui County, Guizhou Province, 23.66 million visitors were expected during the festival, marking a 7.68% year-on-year increase, with total tourism revenue reaching 179 million yuan, a growth of 7.56% [13].