直播电商监督管理办法公开征求意见 直播电商平台经营者将建立黑名单制度

Core Viewpoint - The draft regulation on live e-commerce aims to clarify the responsibilities and obligations of platform operators, enhancing supervision to protect consumer rights and promote healthy industry development [1][2][5]. Group 1: Responsibilities and Obligations - The draft specifies the responsibilities of live e-commerce platform operators in areas such as violation handling, qualification verification, information reporting, training mechanisms, hierarchical management, dynamic control, and information disclosure [1][5]. - Platform operators are required to establish comprehensive platform agreement rules, strengthen identity verification and qualification audits for live stream operators and marketing personnel, and enhance the handling of illegal activities [1][5][6]. Group 2: Industry Challenges and Regulatory Approach - The rapid growth of the live e-commerce industry has led to issues such as false marketing and counterfeit products, primarily due to inadequate responsibility enforcement among industry participants [2][3]. - The draft aims to implement the Electronic Commerce Law and other regulations, clarifying the legal responsibilities of various stakeholders, including platform operators and marketing personnel, to foster a better online trading environment [2][3]. Group 3: Regulatory Framework and Future Directions - The draft emphasizes the need for a foundational and forward-looking regulatory framework tailored to the characteristics of the live e-commerce industry, establishing basic legal responsibilities and obligations for different entities [3][4]. - It highlights the critical role of platform operators in the ecosystem, aiming to maximize regulatory efficiency by ensuring they fulfill their responsibilities and transmit compliance requirements to other stakeholders [4][5]. Group 4: Consumer Protection and Market Integrity - The draft regulation seeks to enhance product quality oversight through special inspections and stricter enforcement against false advertising, thereby maintaining fair competition and improving online product quality [5][6]. - It addresses public concerns regarding the potential burden on platform operators, clarifying that the draft aligns with existing laws and will not impose additional burdens on stakeholders [6][7].