Core Insights - The cultural and tourism market is experiencing significant growth during the "May Day" holiday, with various regions launching diverse tourism products and enhancing service quality through technology integration [1][2][4] Group 1: Travel Trends - Long-distance travel bookings have surged, with a notable increase in county-level tourism, and themes such as rural, camping, and culinary tourism are in high demand [1][2] - On the first day of the holiday, ticket sales from non-local tourists increased by approximately 15%, while domestic scenic spot ticket bookings rose by nearly 20% year-on-year [2] - The proportion of cross-city travel orders reached 90% on the first day of the holiday, indicating a trend towards longer travel distances compared to previous holidays [4] Group 2: Cultural Experiences - The integration of culture and tourism is deepening, with events like the "Calligraphy Doctor Canal Creation Base" and exhibitions attracting many visitors [4] - Various regions are leveraging intangible cultural heritage resources to develop unique tourism products, such as performances of the Lanzhou Taiping Drum and the fusion of Huizhou architecture with traditional fish lanterns in Huangshan [5] Group 3: Innovative Tourism Formats - Immersive tourism has become a new highlight, with experiences like the "Drunken Song of Longing: Dreaming of Shaoxing Water Tour" attracting large crowds [6] - The use of augmented reality and other technologies in cultural tourism, such as light shows that transform historical sites into dynamic narratives, is gaining popularity [6][7] Group 4: Enhanced Visitor Experience - Many tourist destinations are optimizing management strategies and implementing measures to improve visitor experiences, such as extending opening hours and increasing night activities [8] - For instance, the Hunan Museum extended its hours to 8 PM and added 5,000 reservation slots daily during the holiday [8]
长线游、县域游、主题游等持续升温 假期文旅市场供需两旺
Xin Hua Wang·2025-08-12 05:55