Xin Hua Wang·2025-08-12 05:55Core Viewpoint - The international trade environment has become increasingly complex, impacting China's foreign trade enterprises significantly due to tariff changes. The government and major e-commerce platforms are actively supporting these enterprises in expanding domestic sales channels to stabilize foreign trade and boost consumption [1]. Group 1: Government and E-commerce Initiatives - The Ministry of Commerce is facilitating foreign trade enterprises to shift towards domestic sales through the "Foreign Trade Quality Products China Tour" initiative [1]. - JD.com announced a support plan for export-to-domestic sales, committing to purchase no less than 200 billion yuan worth of products from foreign trade enterprises over the next year [1]. - Alibaba's Taobao and Tmall have launched the "Foreign Trade Selection" initiative, targeting at least 10,000 foreign trade merchants and 100,000 foreign goods to assist in their transition to domestic markets [2]. Group 2: Challenges Faced by Foreign Trade Enterprises - Many foreign trade enterprises, despite having strong production capabilities and quality products, face challenges in entering the domestic market due to unfamiliarity and lack of operational experience [2]. - Zhuhai Jindao Electric's foreign sales account for 60% of its revenue, with over half coming from the U.S. market, but it is currently facing severe challenges due to U.S. tariff policies, resulting in significant inventory buildup [1]. Group 3: E-commerce Platform Support Measures - JD.com is providing comprehensive support, including direct procurement, dedicated training, and marketing resources to help foreign trade merchants quickly expand into the domestic market [2]. - Taobao and Tmall are implementing a "Taobao Foreign Trade Week" to identify and promote quality foreign products that meet domestic consumer demand, alongside providing logistical support [3]. - Pinduoduo has announced a "100 billion support" plan to assist cross-border small and medium-sized enterprises in stabilizing production and reducing costs [3]. Group 4: Data and Impact - As of April 23, 15 major e-commerce platforms have introduced various measures, including direct procurement and green channels, with over 200 trade matching events conducted this year [4]. - Nine e-commerce platforms have opened green channels for entry, and six have established domestic sales zones, connecting over 6,000 foreign trade enterprises [4].