Group 1 - The core viewpoint is that China has entered a new stage of brand globalization driven by technology, localization, and the construction of a digital ecosystem [2] - The transition to a service economy and digital economy is characterized by the integration of artificial intelligence, which enhances service efficiency and user experience while creating new business models [2] - The 2025 World Brand Moganshan Conference is being held in Deqing, Zhejiang, focusing on exploring diversified development paths for brand globalization [3] Group 2 - The forum emphasizes that brand globalization is not merely geographical relocation but involves the reprogramming of global resource factors [2] - Future competitiveness will rely on the organic combination of humanized services and intelligent technology, requiring systematic collaboration in technology, ethics, and education [2] - The event aims to gather insights from various sectors to address new challenges and opportunities in brand globalization [3]
郑吉昌：中国品牌出海已进入新阶段
Xin Hua Wang·2025-08-12 05:55