“中药配万物”：真养生还是假营销？

Core Viewpoint - The rise of traditional Chinese medicine (TCM) integrated into food and beverage products reflects a growing health consciousness among young consumers, but it raises questions about the balance between innovation and traditional practices, as well as the need for regulatory oversight [3][4][6]. Group 1: Market Trends - The trend of "everything can be paired with TCM" has gained popularity, especially among young consumers, with products like TCM milk tea and herbal pastries becoming mainstream [4][5]. - A report indicates that the "post-90s" generation is the main force behind "light health management," with health and wellness ranking third in consumption preferences among young people aged 18 to 35 [5][6]. - The integration of TCM into modern dining experiences, such as TCM-themed restaurants and pre-packaged health products, is on the rise, indicating a shift in consumer preferences towards TCM [5][6]. Group 2: Regulatory and Safety Concerns - There are concerns regarding the safety and efficacy of TCM ingredients in food products, with some businesses reportedly adding non-compliant ingredients to enhance perceived health benefits [7][9]. - The National Health Commission has established a directory of 106 substances that can be used as both food and TCM, emphasizing the need for compliance with these regulations [7][10]. - Experts highlight the lack of targeted industry management and quality control standards, making it difficult for consumers to assess the safety and effectiveness of TCM food products [10][11]. Group 3: Recommendations for Industry Development - Industry experts call for improved standards and regulations to ensure the safety and efficacy of TCM food products, including clear labeling of ingredients and potential side effects [11][12]. - There is a need for a comprehensive regulatory framework that addresses the unique challenges posed by TCM in the food industry, including the establishment of clear guidelines for ingredient sourcing and product labeling [11][12]. - Both producers and consumers should possess a certain level of knowledge about TCM to ensure safe consumption and effective product development [12].