Xin Hua Wang·2025-08-12 05:55Group 1 - The "618" mid-year shopping festival has commenced with a longer promotional period and simplified rules, igniting consumer enthusiasm [1][3] - Major platforms have started promotions earlier than last year, with some launching as early as May 13, 2023, and offering significant discounts [1][2] - The "trade-in" promotion has become a focal point, with platforms like Suning and Tmall offering substantial subsidies on home appliances and electronics [2][3] Group 2 - Consumer interest in "trade-in" programs is on the rise, with a reported 26.37% year-on-year increase in GMV for related keywords during the pre-sale period [2][3] - Categories such as home appliances, personal care, and pet products have shown remarkable growth, with some categories experiencing GMV increases of over 50% [2][3] - The festival's timing coincides with other consumer events, enhancing overall market activity and leading to significant sales in various sectors [3][4] Group 3 - The stable economic environment and rising income levels in China are driving consumers to spend more on quality living, smart technology, and health-related products [4] - The growth of new consumption models and digital retail channels during the "618" festival is further stimulating market vitality [4] - The overall consumption growth during "618" is expected to support the release of domestic demand potential and contribute to high-quality economic development [4]