洗碗机闯关“水土不服”

Core Insights - The first group standard addressing the cleaning issues of Chinese-style cooking has been officially released, indicating a significant step towards improving the market for dishwashers in China [1] - The dishwasher market is projected to reach a retail value of 66 billion yuan in the second half of 2022, with an annual total expected to exceed 100 billion yuan [1] Market Growth - The dishwasher category continues to show high growth, being one of the best-performing segments in the home appliance market [2] - In the first half of 2022, the retail sales of dishwashers reached 51.5 billion yuan, marking an 11.4% year-on-year increase [2] - Online sales contributed nearly half of the industry scale, with retail sales of 30 billion yuan, also reflecting an 11% year-on-year growth [2] - The market is expected to stabilize with projected sales of 128.3 billion yuan for the year, a 14% increase, and a volume of 253.9 million units, up 7.8% [2] Consumer Concerns - Despite innovations, consumers remain skeptical about the ability of dishwashers to effectively clean heavy oil stains typical in Chinese cooking [3][4] - Many households still face the issue of needing to manually rewash dishes after using Western-style dishwashers, which are not designed for heavy grease [5] Technological Advancements - The introduction of new standards and technologies is crucial for the development of dishwashers tailored to Chinese cooking needs [6] - The first industry standard for cleaning technology, specifically addressing the challenges of Chinese-style cooking, has been established, which is expected to enhance the cleaning efficiency of dishwashers [6][7] - Companies like Fotile have pioneered the high-energy bubble washing technology, setting a new standard in the industry [6][7] Industry Dynamics - Major appliance brands are increasingly investing in the dishwasher market, with significant revenue growth reported by leading companies [2] - Fotile's dishwasher revenue grew by 101.32% to 4.51 billion yuan, while Haier's revenue increased by 90%, indicating strong competition and market interest [2]