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中型SUV下沉A级市场,海狮06 “降维竞争”增换购市场
Jing Ji Guan Cha Wang·2025-08-12 05:58

Core Insights - BYD launched the new mid-size SUV, Sea Lion 06, in Beijing on August 10, following its national launch on July 24, with prices ranging from 139,800 to 156,800 CNY for the DM-i version and 143,800 to 163,800 CNY for the EV version [2] - The Sea Lion 06 achieved sales of over 4,800 units in its first week, making it the best-selling A-class SUV, although it is classified as a mid-size SUV by its dimensions [2][3] - The vehicle targets the A-class SUV market while offering mid-size SUV features, aiming to capture a larger market share by appealing to upgrade and replacement customers [2] Vehicle Specifications - The Sea Lion 06 has dimensions of 4,810mm in length, 1,920mm in width, and 1,675mm in height, surpassing the mid-size Audi Q5L, with a wheelbase of 2,820mm, exceeding compact SUVs like Honda CR-V and Toyota RAV4 [3] - It features a 757L trunk and a 142L front trunk in the EV version, catering to family and upgrade customers' space requirements [3] Energy Efficiency and Technology - The Sea Lion 06 is equipped with the fifth-generation DM technology and e-platform 3.0Evo, with the DM-i version achieving a fuel consumption of 3.5L per 100km and a combined range of 1,670km [3] - The EV version offers two range options of 520km and 605km, addressing long-distance travel concerns for hybrid users and daily commuting needs for electric users [3] Comfort and Safety Features - The vehicle includes a cloud suspension system, electric seat adjustments, seat ventilation/heating, and a dual-temperature car refrigerator [4] - Safety features include rigorous crash tests and the TSC high-speed tire blowout stability control system, demonstrating a commitment to safety and quality [4] Sales Performance and Market Position - BYD aims to achieve a sales target of 5.5 million units for the year, with cumulative sales of approximately 2.49 million units from January to July, reflecting a year-on-year growth of 27.35% [4] - The Sea Lion 06 is a key product for BYD's ocean network, which, while performing decently, lags behind the Dynasty network in sales, with July figures showing 133,000 units for Dynasty and 101,000 units for Ocean [4]