好评中国｜文旅融合，怎样做到“津”韵悠长

Group 1 - The cultural and tourism economy in Tianjin is experiencing significant growth, with domestic tourist arrivals reaching 134.84 million in the first half of the year, a year-on-year increase of 3.9%, and tourism spending amounting to 143.76 billion yuan, up 12.1% [2] - A series of policies have been introduced to stimulate cultural and tourism consumption, including 18 specific measures aimed at nurturing new growth points in the sector [2] - The integration of culture and tourism is emphasized, with a focus on enhancing cultural confidence through travel experiences that reflect Chinese culture [2] Group 2 - The principle of "staying true to tradition while innovating" is crucial for the development of cultural tourism, as demonstrated by the Yangliuqing woodblock New Year paintings, which blend traditional techniques with modern aesthetics [3] - The application of new technologies such as big data and virtual reality is transforming cultural tourism projects, making experiences more interactive and engaging for visitors [3] - The shift in consumer demand towards experiential and immersive tourism is evident, with attractions like the Ji Hongchang Former Residence using interactive performances to bring history to life [4] Group 3 - The deep integration of culture and tourism is driven by evolving consumer expectations, moving from mere sightseeing to a desire for cultural and historical experiences [4] - The continuous innovation in the cultural tourism market is expected to enhance consumption quality and expand the market, contributing to a richer quality of life [4]