电商赋能乡村振兴 农产品线上销售闯新路

Core Viewpoint - The article highlights the successful transformation of Qianjin Village through the use of internet sales channels, leading to significant improvements in agricultural product sales and collective economic development [1][12]. Group 1: Background and Challenges - Qianjin Village faced challenges such as narrow sales channels for agricultural products and slow development of collective economy, with a total cultivated area of 1,539 acres and an average of 1.06 acres per person [1]. - The village's agricultural production was severely impacted by natural disasters in 2025, including increased rainfall and landslides, which affected product quality and yield [1][10]. Group 2: Initiatives and Strategies - The village's work team, consisting of various officials, identified the potential of internet sales and aimed to expand these channels to enhance economic growth [3]. - Initial efforts included leveraging support from local banks and government units to promote agricultural products through social media platforms like WeChat [5]. - Following the success on WeChat, the team expanded to live-streaming sales on Douyin, engaging professional trainers to enhance the effectiveness of their marketing [7][8]. Group 3: Overcoming Obstacles - The work team faced challenges such as product quality control due to natural disasters and logistical issues due to the village's remote location [10]. - To address these challenges, the team implemented strict quality checks and collaborated with multiple courier companies to secure better logistics pricing and efficiency [10]. Group 4: Results and Future Outlook - The online sales of Qianjin Village's agricultural products exceeded 200,000 yuan in 2025, generating profits over 10,000 yuan, significantly benefiting local farmers and boosting the collective economy [12]. - The success of online sales has encouraged more villagers to learn e-commerce skills and participate actively in the sales process, indicating a positive shift towards internet-enabled rural revitalization [12].