文旅融合，怎样做到“津”韵悠长

Group 1 - The cultural and tourism economy in Tianjin is experiencing significant growth, with domestic tourist arrivals reaching 134.84 million and spending totaling 143.76 billion yuan in the first half of the year, marking a 3.9% and 12.1% increase year-on-year respectively [1] - A series of policies have been introduced to stimulate cultural and tourism consumption, including 18 specific measures aimed at fostering new growth points in the sector [1] - The focus is on nurturing consumer demand in cultural tourism, emphasizing the importance of integrating culture into travel experiences to enhance cultural confidence and achieve both social and economic benefits [1] Group 2 - The principle of "guarding tradition while innovating" is crucial for the integration of culture and tourism, as exemplified by the Yangliuqing woodblock New Year paintings, which combine traditional techniques with modern aesthetics [2] - The application of new technologies such as big data and virtual reality is transforming cultural tourism projects, enhancing visitor experiences and making historical culture more engaging for younger audiences [2] - The shift in consumer expectations is evident, with a growing interest in experiential and immersive cultural activities rather than traditional sightseeing, as seen in the interactive presentations at historical sites like the Ji Hongchang Former Residence [3][4] Group 3 - The continuous innovation in the cultural tourism market is expected to enhance consumption quality and expand the market, contributing to a richer and more fulfilling lifestyle for consumers [4]