月薪两万吃不起“水果刺客”百果园！董事长“教育消费者”言论引争议

Core Viewpoint - The founder of Baiguoyuan, Yu Huiyong, claims that the company is focused on educating consumers rather than catering to them, but this strategy has led to a disconnect between pricing and perceived value, resulting in consumer backlash [1][2] Group 1: Pricing and Value Discrepancy - Baiguoyuan's pricing strategy is criticized for being significantly higher than local competitors, with its Yaba Gan fruit priced at 9.9 yuan per jin compared to 4.5-5 yuan at nearby non-chain stores, leading to accusations of being a "fruit scam" [1] - The company's insistence on high prices based on quality differences of "four to five times" is challenged by consumer behavior, indicating that high prices without tangible quality differences are viewed as an "intelligence tax" [1][2] Group 2: Market Positioning and Consumer Trust - Baiguoyuan's strategy of applying a premium supermarket pricing model in community settings is misaligned with consumer expectations for high cost-performance ratios, as evidenced by the community's preference for value [1] - The company's stock price has plummeted from 6.98 HKD at IPO to 1.77 HKD, resulting in a market value loss of approximately 70%, highlighting the financial repercussions of its strategic missteps [2] - The failure to recognize that fruits are essential consumer goods rather than luxury items has led to a loss of consumer trust, emphasizing that consumer sentiment is more decisive than theoretical business strategies [2]