Pepsi vs. Coke: Which Soda Stock Fizzes With Value?

Core Viewpoint - The performance disparity between Coca-Cola and PepsiCo stocks highlights their fundamental differences, with Coca-Cola's stock rising 10% since mid-May 2024, while PepsiCo's stock has declined by 20% during the same period [1][2]. Company Comparison - Coca-Cola operates solely in the beverage market, with brands like Gold Peak tea, Minute Maid juices, Dasani water, and Costa coffee, while PepsiCo also includes snack products through its ownership of Frito-Lay and Quaker Oats [4]. - Coca-Cola has divested from bottling operations to focus on marketing, relying on third-party bottlers, whereas PepsiCo manages its own bottling and snack production, exposing it to higher operational costs [5][6]. Financial Performance - PepsiCo's North American food business experienced a 2% year-over-year decline in the second quarter, with a 13% drop on a constant-currency operating basis, reflecting ongoing challenges since late 2023 [7]. - PepsiCo's trailing-12-month price-to-earnings (P/E) ratio is 18, which is considered low compared to Coca-Cola's P/E ratio of over 23 for 2025, indicating potential undervaluation [9]. - PepsiCo's projected dividend yield is 4%, significantly higher than Coca-Cola's 2.9%, with a strong history of annual dividend growth [10]. Strategic Initiatives - PepsiCo is addressing its challenges by acquiring brands like Siete Foods and Sabra to enhance its product offerings and responding to consumer trends towards healthier options [13]. - The company is investing in technology to improve supply chain efficiency, including AI-powered warehouse robotics and partnerships for AI customer service solutions [14]. Market Sentiment - Despite recent struggles, PepsiCo shares have increased by 12% from their June low, indicating a potential shift in investor sentiment towards the company's turnaround efforts [17]. - The ongoing improvements in product relevance and cost management suggest that PepsiCo's stock may experience a rapid valuation increase as investor confidence grows [16][18].