15.6亿意向合作！第十五届中国国际动漫博览会圆满闭幕

Core Insights - The 15th China International Animation Expo concluded successfully, attracting over 600 companies and more than 2,000 animation IPs from over 40 countries and regions [1][3] - The event saw nearly 100,000 attendees, with over 20,000 being professional visitors, and generated a cooperation intention amounting to 1.56 billion yuan [3][5] - The expo showcased a new "professional exhibition + industrial town" model, enhancing the integration of exhibition and industry [6][8] Event Performance - The expo attracted nearly 100,000 visitors, including over 20,000 professionals, and over 45,000 participated in public activities [3] - The intention for cooperation from participating companies reached 15.6 billion yuan, with three projects exceeding 100 million yuan and 35 projects over 10 million yuan [3][8] - Online and offline sales during the event totaled 1.8 billion yuan [3] Government Support - Dongguan announced a plan to invest 120 million yuan in industrial support funds to promote high-quality development in the animation and toy industries [5] - The establishment of the first national technical trade measures research and evaluation work station for the toy service sector was also announced [5] Innovative Exhibition Model - The expo adopted an innovative "professional exhibition + industrial town" model, facilitating a shift from a single exhibition to a full industrial chain park [6][8] - The model included a 24/7 online toy center and five offline selection centers, promoting a continuous operational system [6] International Collaboration - The expo featured a "Global Film and Animation Creation Hall," attracting IPs from over 40 countries, with Thailand as the guest country [11] - International industry leaders shared cutting-edge animation concepts and experiences, enhancing global collaboration [11][14] Economic Impact - The event generated significant sales, with 45 exhibitors achieving over 500,000 yuan in offline sales, and a total online transaction exceeding 1 billion yuan [10] - Major deals included 1.08 billion yuan in cooperation agreements and multiple projects exceeding 10 million yuan [8][9] Cultural Exchange - The expo facilitated cultural exchanges through various activities, including the "China-Japan-Korea Animation Culture Exchange Conference" [13] - It provided a platform for over 150 cooperation intentions between international and domestic companies [13] Community Engagement - The event integrated local cultural and tourism resources, enhancing community participation through themed activities and transportation services [17][19] - The "潮流东莞 漫游未来" city space art exhibition added to the cultural atmosphere, promoting local tourism [19] Future Prospects - The expo is seen as a new starting point for the high-quality development of China's animation and toy industry, with ongoing support from local government initiatives [23] - The integration of animation into urban life is expected to enhance cultural influence and stimulate tourism [23]