国网海西供电公司：高原“小红果”变身致富“小金豆”

Core Viewpoint - The article highlights the development and significance of the goji berry industry in the Qaidam Basin, particularly in Golmud, Qinghai Province, emphasizing its transformation into a high-quality agricultural product with both domestic and international market presence [3][5]. Industry Overview - The Qaidam Basin's unique climate conditions have led to the cultivation of high-quality goji berries, which are recognized for their size, color, and nutritional value, making them a representative product in the high-end market [3]. - The goji berry industry has evolved from scattered planting to a more organized production model, achieving national geographical indication protection status [3][5]. Company Development - Golmud Yilin Goji Technology Development Co., Ltd. is a leading enterprise in the goji berry industry, establishing a complete industrial chain from standardized planting to deep processing and brand sales [3][4]. - The company has successfully penetrated both domestic and international markets, contributing to Golmud's reputation as a significant production base for high-quality goji berries [5]. Production and Processing - The processing of goji berries requires strict control over temperature, humidity, and duration, necessitating reliable electricity supply for various stages, including washing, sorting, and drying [4][6]. - The introduction of advanced technologies, such as vacuum freeze-drying, has increased electricity consumption, prompting local power companies to enhance their supply capabilities [4][6]. Economic Impact - The goji berry industry has become a crucial pillar for rural revitalization in the region, providing employment opportunities and contributing to poverty alleviation [6][8]. - The establishment of multiple goji berry industrial parks has attracted numerous cooperatives, processing enterprises, and e-commerce businesses, creating a comprehensive industry chain [5][6]. E-commerce and Market Expansion - The rise of e-commerce has become a new engine for market expansion, with local companies leveraging platforms like Tmall, JD.com, and Douyin to reach consumers nationwide and internationally [7][8]. - Reliable electricity supply is critical for e-commerce operations, as any disruption can lead to significant financial losses [8].