澄海玩具，“智”取高端局 | 众说百千万⑩

Core Viewpoint - The toy industry in Chenghai is undergoing a transformation from low-cost manufacturing to high-end, intelligent products, leveraging AI and cultural IP to enhance competitiveness in the global market [4][10][12]. Industry Overview - Chenghai District produces over 50% of China's and about one-third of the world's plastic toy products, making it the largest and most comprehensive toy manufacturing and trading base in the country [6][7]. - The total output value of Chenghai's toy creative industry is expected to exceed 50 billion yuan in 2024, highlighting its significant position in the global toy creative industry [9]. Transformation and Upgrading - The local toy industry, historically reliant on OEM production, is now focusing on smart toys and IP integration to move up the value chain [11][12]. - The advancement and widespread adoption of AI technology have significantly reduced application costs, enabling the productization of AI toys [13]. Innovations in Product Development - Companies like Guangdong Qunyu Interactive Technology are pioneering AI-driven toys that can interact with users and perform complex actions, enhancing the consumer experience [15][19]. - Chenghai's toy companies are increasingly emphasizing cultural IP, with firms like Senbao Cultural Industry becoming leaders in the domestic building block market by leveraging "national trend IP" [23][24]. Strategic Initiatives - Chenghai has proposed a strategy to fully utilize its advantages across the toy industry chain, focusing on creative innovation, cluster competitiveness, and building industrial platforms [33][35]. - The establishment of the Wanyuan Innovation City project aims to address challenges related to land use and transportation efficiency for local toy companies, facilitating their development [36][39]. Future Outlook - The ongoing transformation in Chenghai's toy industry is attracting a growing number of young talents, indicating a positive outlook for the sector [30][32]. - The industry is poised to strengthen its capabilities in smart technology, cultural creativity, and comprehensive support systems, aiming to compete in high-end markets [42][43].