阅文上半年营收超30亿，IP衍生品GMV接近去年全年水平

Core Viewpoint - In the first half of 2025, the Chinese IP industry experienced explosive growth and ecological restructuring, with the company reporting a total revenue of 3.19 billion yuan, a year-on-year decline of 23.9% due to no new film releases from its subsidiary, New Classics Media. However, the IP derivative business showed strong growth, with GMV reaching 480 million yuan, close to the total of 500 million yuan for the entire year of 2024. The company's net profit attributable to shareholders was 850 million yuan, a year-on-year increase of 68.5% [1]. Revenue Structure - The company's revenue is primarily divided into online business, copyright operation, and others. Online business revenue increased by 2.3% year-on-year to 1.99 billion yuan, accounting for 62.2% of total revenue. The self-owned platform's online business revenue was 1.746 billion yuan, while revenue from Tencent product channels was 970 million yuan, and third-party platform revenue was 142 million yuan [3]. - Copyright operation revenue for the first half was 1.138 billion yuan, down from 1.05 billion yuan in the same period last year, mainly due to the lack of new film releases from New Classics Media [4]. Other Revenue - Other revenue, which accounts for only 2.1% of total revenue, grew by 41.9% year-on-year to 68 million yuan, primarily from the sale of physical books [5]. Business Performance - The online business ecosystem continued to thrive, with 200,000 new authors and 410,000 new novels added, totaling approximately 20 billion new words. The number of authors with average monthly subscriptions exceeding 10,000 increased by 45% year-on-year. The average monthly paid user count reached 9.2 million, a year-on-year increase of 4.5% [5]. IP Visualization - In the premium film sector, six out of the top ten long dramas in terms of effective views were adapted from the company's IP. In the animation sector, eight out of the top ten animated works were also adapted from its IP. The company’s IP adaptations have performed well across various platforms, with significant viewership and revenue [6]. Short Drama Growth - The short drama segment has seen explosive growth, with a hit rate exceeding 60%. The company has opened over 2,000 web novel IPs for high-quality short drama production [6]. IP Derivative Business - The GMV for the IP derivative business reached 480 million yuan, nearing last year's total. The speed of new product launches has increased to 3-4 times that of the previous year, with partnerships established with nearly 10,000 online and offline channel merchants [7]. Market Outlook - Several brokerages, including CICC, Citigroup, and Credit Lyonnais, have released reports predicting that the company will have more content releases in the second half of the year, with IP derivatives and short drama businesses contributing to profits, maintaining a "buy" rating [8].