Tilray Expands Hemp-Derived Delta-9 THC Beverage Lineup with 10mg Drinks from Fizzy Jane’s and Happy Flower Brands

Core Insights - Tilray Brands, Inc. is expanding its hemp-derived Delta-9 THC beverage portfolio with new 10mg product formats from its brands Fizzy Jane's and Happy Flower [1] Product Offerings - Fizzy Jane's has introduced a 10mg HDD9 THC format for its sparkling seltzers, which originally launched in a 5mg format. The new drinks are available in three flavors: Vanilla, Blood Orange, and Lemon Lime, with 15 calories or fewer per can. They are now sold online and in retail across 10 states including New Jersey, Ohio, and Florida [2][7] - Happy Flower, which launched with 5mg canned cocktails, is now offering the "Super Bloom" Collection featuring 10mg versions of its popular flavors: Margarita, Strawberry Daiquiri, and Peach Bellini. This new line aims to provide a more robust experience while maintaining high quality [4][7] - Happy Flower is also launching 6-count Variety Packs in both 5mg and 10mg formats, allowing consumers to sample different flavors. The Variety Pack is designed for summer enjoyment and is available online and in select retailers [6][7] Market Strategy - The company is responding to consumer demand for variety in the THC beverage market, focusing on both flavor and experience. The new formats are intended for social occasions and to enhance consumer engagement with the brand [7] - Pricing for Fizzy Jane's is set at $15.99 for a 5mg 4-pack and $17.99 for a 10mg 4-pack, while Happy Flower's Super Bloom and Variety Packs are priced at $17.99 for 5mg and $19.99 for 10mg options [7] Brand Positioning - Happy Flower is positioned as a modern, alcohol-free cocktail alternative, offering a flavorful experience with hemp-derived Delta-9 THC. Each can provides a calibrated dose of relaxation without alcohol or hangover effects [8] - Fizzy Jane's is marketed as a refreshing, lightly sparkling beverage infused with Delta-9 THC, designed for everyday enjoyment with low calorie content [9] Company Overview - Tilray Brands, Inc. is a leading global lifestyle and consumer packaged goods company with operations across multiple regions, including North America and Europe. The company aims to be a transformative force in the cannabis, beverage, wellness, and entertainment sectors [10][11]