Tilray Expands Hemp-Derived Delta-9 THC Beverage Lineup with 10mg Drinks from Fizzy Jane's and Happy Flower Brands

Core Insights - Tilray Brands, Inc. is expanding its hemp-derived Delta-9 THC beverage portfolio with new 10mg product formats from its brands Fizzy Jane's and Happy Flower [1][7] Product Offerings - Fizzy Jane's has introduced a 10mg HDD9 THC format to its sparkling seltzer line, which originally launched with a 5mg option. The new drinks are available in three flavors: Vanilla, Blood Orange, and Lemon Lime, with 15 calories or fewer per can [2][9] - Happy Flower, Tilray's first HDD9 beverage brand, is launching the "Super Bloom" Collection featuring 10mg versions of its popular flavors: Margarita, Strawberry Daiquiri, and Peach Bellini. This collection aims to provide a more robust experience while maintaining premium quality [4][8] - Happy Flower is also offering 6-count Variety Packs in both 5mg and 10mg formats, allowing consumers to sample different flavors [6] Market Availability and Pricing - Fizzy Jane's products retail for $15.99 for a 5mg 4-pack and $17.99 for a 10mg 4-pack, available online and in retail locations across 10 states including New Jersey, Ohio, and Florida [7] - Happy Flower's Super Bloom and Variety Packs are priced at $17.99 for 5mg 4-packs and $19.99 for 10mg options, available online and in select retailers [7] Consumer Trends - The THC beverage market is evolving, with consumers seeking variety in both flavor and experience. Tilray aims to meet this demand through its new product formats, designed for social occasions and summer enjoyment [7]