Di Yi Cai Jing·2025-08-12 10:58Group 1 - The core viewpoint of the articles highlights the ongoing competition and strategic maneuvers between food delivery platforms, particularly Meituan and Taobao [1][2][4] - Meituan has launched a "Dine-in Boost" plan to encourage in-store consumption by distributing dining coupons to all members, aiming to increase foot traffic and sales for restaurants [2][3] - Meituan's initiative is expected to cover over 100,000 small restaurants by the end of the year, with individual support reaching up to 50,000 yuan [3][4] Group 2 - Taobao Flash Sale has seen significant growth, with a 181% increase in monthly active riders by the end of July, and a 236% increase in crowd-sourced riders [1][8] - The "First Cup of Milk Tea in Autumn" campaign has become a key marketing event, with over 300,000 small restaurants achieving peak sales on August 7, and a 255% week-on-week increase in new customers for tea merchants [8][9] - Taobao's strategies include large-scale subsidies and collaborations with celebrities to enhance user engagement and drive sales [9][11] Group 3 - The competitive landscape is evolving, with Meituan focusing on small stores and local services, while Taobao integrates e-commerce with food delivery and instant retail [11] - Meituan's approach aims to stabilize the ecosystem by reducing commission rates and enhancing merchant retention [5][4] - JD.com has also entered the fray with its own promotional activities, indicating a multi-dimensional competition among the major platforms [11]