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东方滋补领航食养新赛道 小仙炖以系统性创新树行业标杆
Jing Ji Guan Cha Wang·2025-08-12 11:19

Core Insights - The forum "Oriental Nourishment Leading Food and Health Innovation - 2025 Chinese Nourishment and Modern Nutrition Industry Forum" was held in Shanghai, gathering leading companies in the industry to discuss innovations in the Chinese nourishment sector [1][4] - Xiaoxian Stewed Bird's Nest, a leading brand in fresh stewed bird's nest, highlighted its value innovation based on user needs, setting a benchmark for the Chinese nourishment industry [4] Industry Overview - The Chinese nourishment market is experiencing unprecedented opportunities, with a projected market size of 313 billion yuan by 2026, and bird's nest leading the segment with a market size expected to exceed 100 billion yuan [4] - The industry is undergoing a high-quality transition, driven by companies like Xiaoxian Stewed Bird's Nest, which has maintained the top sales position for eight consecutive years [4] Company Innovations - Xiaoxian Stewed Bird's Nest pioneered the fresh stewed bird's nest category and has implemented a series of systematic innovations across product development, supply chain, research, and consumer experience [4][8] - The company has established high standards for quality, leading the drafting of production and quality standards for fresh stewed bird's nest, and initiated the first global standard for bird's nest origin classification [4][8] Research and Development - Xiaoxian Stewed Bird's Nest has made significant advancements in research, holding 162 patents and publishing over 50 academic papers, which have enhanced consumer trust and contributed to the industry's high-quality development [8] - The company aims to ensure consumers understand the health benefits of bird's nest, focusing on brain development, gut health, and skin repair [8] Market Positioning and Consumer Experience - Xiaoxian Stewed Bird's Nest is innovating in channel and scene development, aiming to make Chinese nourishment a mainstream lifestyle choice [8][10] - The company has established 27 stores in 16 major cities, featuring immersive experiences and services such as afternoon tea, health assessments, and customized dining options [8][10] Future Directions - The company plans to continue exploring user needs in product development, service systems, and scene integration, aiming to align traditional nourishment with modern health demands [10]