“网红医生”批量打造？莫让流量玷污了医者仁心

Group 1 - The core issue highlighted is the transformation of medical professionals into "internet celebrity doctors," where serious medical knowledge is reduced to superficial content aimed at generating traffic and sales [1] - The failure of platform certification systems is evident, as some "doctor" accounts have mismatched certification information and even misuse others' credentials [1] - The phenomenon reflects a deeper problem where medical science is commodified under the influence of traffic-driven economics, leading to a standardized production of content by non-professionals [1] Group 2 - To address the "internet celebrity doctor" issue, a multi-faceted collaborative approach is necessary, emphasizing the responsibility of platforms to implement a dual mechanism of material substance review and content traceability [2] - Regulatory measures need to be refined, including the specification of soft advertisement standards and tiered penalties to expose deceptive practices [2] - Rebuilding the ecosystem requires reforming hospital evaluation systems to give weight to scientific communication achievements in professional assessments and establishing a public medical science communication matrix [2]