Mei Ri Jing Ji Xin Wen·2025-08-12 11:45Core Viewpoint - Xiaomi's founder Lei Jun emphasized the strong configuration of the YU7 standard version, which boasts a range of 835 kilometers, surpassing competitors' Pro and Max versions, and is not to be considered a "basic version" [1][4] Group 1: Brand Strategy - Lei Jun's request for naming suggestions for the YU7 standard version highlights the conflict between the perception of "standard version" and "basic version" [3][6] - The actions of Xiaomi and Li Auto reflect a shift towards user-centric branding, moving away from traditional profit-maximizing strategies to enhance user experience and decision-making [3][8] - Li Auto's recent decision to unify the i8 model to a single top-spec version and lower the starting price to 339,800 yuan demonstrates a similar user-focused approach [7][8] Group 2: Market Dynamics - The naming convention in the electric vehicle sector has been influenced by consumer electronics, with brands adopting terms like Pro, Max, and Ultra, which may lack elements of driving experience that traditional car brands emphasize [9] - The current trend indicates that while Chinese brands are beginning to explore local cultural naming conventions, the existing naming paradigms influenced by Western tech giants are likely to persist for some time [9]