Zapp EV to Display i300 in Selfridges London Through New Partnership with Smartech Retail Group

Core Insights - Zapp Electric Vehicles Group Limited has announced a strategic retail partnership with Smartech Retail Group to enhance the visibility of its electric motorcycle, the i300, in a prime location at Selfridges London [1][2][6] - The installation is set to open in September 2025, allowing consumers to experience the i300's features firsthand, which are tailored for urban riders [1][6] - The partnership aims to integrate Zapp's products into Smartech's innovative retail environment, aligning with the expectations of modern consumers [2][4] Company Overview - Zapp EV focuses on electrifying personal urban mobility with its modern two-wheelers, emphasizing design and performance [3] - The i300 model features a sleek design with removable batteries that can be charged from standard outlets, catering to urban riders [3] - Zapp EV operates through a growing retailer network, enhancing customer experience and accessibility [3] Retail Partnership Details - The i300 will be showcased at The Bike Shop within Selfridges, which attracts approximately 30,000 visitors daily, providing significant exposure [6] - The collaboration will include product demonstrations and social media content creation, enhancing brand engagement [6] - There are plans to expand the partnership to other Smartech locations in Berlin, Rome, and New York in the future [6]