TransUnion Finds Auto Insurance Shopping Peaked in March and Remained Elevated Throughout Q2 2025

Core Insights - Auto insurance shopping increased by 18% in Q2 2025 compared to Q2 2024, while home insurance shopping rose by 9% year over year [1][2] - The growth in auto insurance shopping activity peaked in March 2025 and sustained until May 2025 [2] - 42% of auto insurance shoppers switched insurers in the past year and a half, with a significant portion of these customers being Gen Xers and Baby Boomers [3] Industry Trends - Insurance carriers are urged to rethink retention strategies and employ data-driven, personalized approaches to engage customers during life events [4] - There was a 23% year-over-year increase in marketing spend across multiple channels, with a focus on direct mail and branding campaigns [5] - Clean data is essential for effective marketing campaigns, as demonstrated by a study that showed an estimated $1 million reduction in direct mail costs and nearly $5 million in additional revenue after data cleaning [6] Marketing Performance - Marketing performance improves significantly when audiences are defined with multiple characteristics, with returns on ad spend increasing by up to 3.6 times compared to less refined targeting [7] - Sophisticated audience targeting, supported by clean data, allows marketers to present the right insurance products to consumers based on their current life stage [8]