AGCO Names New PTx Leader to Accelerate Smart Farming Solutions and Growth

Core Insights - AGCO has appointed Brian Sorbe as President of PTx, effective August 25, 2025, to enhance its precision agriculture offerings [1][2] - Sorbe brings nearly three decades of experience in precision agriculture, global sales, and product development, which is expected to accelerate AGCO's smart farming solutions [2][3] Company Overview - AGCO is a global leader in the design, manufacture, and distribution of agricultural machinery and precision ag technology, with net sales of approximately $11.7 billion in 2024 [7] - The company aims to achieve $2 billion in precision ag sales by 2029 under Sorbe's leadership [3] Leadership Background - Brian Sorbe has a strong background in precision agriculture, having spent 14 years at Topcon Positioning Systems in key leadership roles, focusing on technology development and farmer-focused solutions [3][4] - Sorbe holds a Bachelor of Business Administration degree and has certifications in AI & Machine Learning and Agricultural Autonomy & Robotics [4]