HUYA(US:HUYA) Zhong Guo Jing Ji Wang·2025-08-12 12:08Core Viewpoint - Huya Inc. reported better-than-expected revenue and profit levels for Q2 2025, with total revenue reaching 1.57 billion yuan, showing both year-on-year and quarter-on-quarter growth [1][2]. Financial Performance - Total revenue for Q2 2025 was approximately 1.57 billion yuan, with a year-on-year and quarter-on-quarter increase [2]. - Live streaming revenue stabilized at 1.15 billion yuan, while game-related services, advertising, and other businesses grew by 34.1% year-on-year to 410 million yuan, accounting for 26.4% of total revenue [2][3]. - The company achieved a Non-GAAP operating profit breakeven, with a net profit attributable to Huya of 47.5 million yuan, marking six consecutive quarters of profitability [1][2]. User Engagement and Strategy - Huya's total Monthly Active Users (MAU) reached approximately 160 million in Q2 2025 [2]. - The company has implemented a multi-platform ecosystem strategy, expanding its reach through partnerships with platforms like WeChat, Douyin, and Kuaishou, which has significantly increased user engagement [2][3]. - The game-related services segment has become a crucial growth driver, with revenue increasing from 120 million yuan in Q3 2023 to 410 million yuan in Q2 2025 [3]. Content and Community Development - Huya has strengthened its partnerships with game developers, increasing the number of games distributed in China to over 300 [4]. - The company has enhanced its content operations, with a 90% year-on-year increase in the total GMV of item sales, which has become a significant revenue source for streamers [4]. - Huya's platform hosts a large number of top game streamers, with the highest proportion of the top 300 game streamers in the industry [4]. International Expansion - Huya's overseas business has seen significant progress, with monthly active users in the overseas market reaching several million [6]. - The company aims to expand its overseas user base and enhance its service offerings, including game distribution and item sales, to become a key player in the overseas gaming services market [6]. Content and Event Management - In Q2 2025, Huya live-streamed over 100 licensed esports events, reinforcing its leading position in esports content [7][8]. - The company has successfully launched various self-produced esports events and entertainment programs, enhancing user engagement and platform content diversity [8][9]. AI and Innovation - Huya is actively pursuing an "AI+" strategy, integrating AI technology into its services to enhance user experience and create new consumption scenarios [11][12]. - The company has developed advanced AI tools to assist streamers and improve content quality, including the introduction of an AI esports assistant [11][12]. Corporate Responsibility - In Q2 2025, Huya conducted over 1,000 positive energy live broadcasts, totaling more than 8,000 hours, demonstrating its commitment to social responsibility [13][14]. - The company has made significant strides in content safety and has been recognized for its innovative AI solutions in the live streaming industry [13][14].