Holley Performance Brands and Callaway Cars Partner on New Line of Performance Packages for Trucks & SUVs

Core Insights - Holley Performance Brands and Callaway Cars have formed a partnership to develop performance packages for GM trucks and SUVs, aiming to enhance dealer network access and serve automotive enthusiasts [1][4][5] Partnership Overview - The collaboration combines Callaway's engineering expertise with Holley's operational capabilities to deliver turnkey, dealer-approved performance solutions [2][9] - The performance packages will target popular GM models including Silverado, Sierra, Suburban, Tahoe, Yukon, Escalade, and Corvette, with varying price points [3][4] Strategic Initiatives - Holley will lead digital and direct-to-consumer sales, while Callaway will focus on GM dealership outreach [3] - Investments will be made by Holley to support vehicle development, marketing, and activation efforts, including multi-channel outreach campaigns [6] New Facilities and Production Capacity - A new Callaway Performance Center will be established in Bowling Green, Kentucky, to enhance production capacity and availability of dealer-backed solutions [8] - The center will focus on Corvette and GM truck and SUV offerings, leveraging synergies with local production [7][8] Market Positioning - The partnership positions both companies to drive growth and deliver innovative products for automotive enthusiasts, enhancing their presence in the performance aftermarket [5][9] - Holley aims to solidify its status as a global leader in the automotive performance aftermarket through this collaboration [5]