Workflow
客流到门店、订单向线下 美团外卖推“堂食提振”计划增强商家信心

Core Viewpoint - Meituan is launching a "Dine-in Boost" plan to encourage in-store consumption and support the restaurant industry amid challenges from delivery subsidies and competition [1][2]. Group 1: Dine-in Boost Plan - The "Dine-in Boost" plan will issue in-store consumption vouchers to all members, aimed at increasing foot traffic and sales for restaurant businesses [1]. - Meituan has previously initiated a "Small Shop Support Fund," providing up to 50,000 yuan to small restaurants to help them cope with operational difficulties [1]. - The plan will cover various food categories, with the platform fully bearing the costs of the vouchers to attract customers to dine in or pick up orders [1]. Group 2: Impact on Consumer Behavior - Recent surveys indicate that specific promotional vouchers have effectively increased in-store dining, with a 60% rise in self-pickup customers among Meituan's premium members [2]. - The sharing feature of consumption vouchers has led to over 10 million shares in a single day, enhancing customer acquisition and order completion for merchants [2][3]. - Consumers are reported to purchase additional items when visiting stores due to the vouchers, thus boosting overall sales for participating restaurants [3]. Group 3: Industry Perspective - The integration of instant retail with traditional retail is seen as a way to bridge the gap between online and offline sales, creating a complementary ecosystem [3]. - Meituan's commitment to the "Dine-in Boost" plan aims to promote healthy development within the restaurant industry, currently covering 100,000 physical stores with plans for further expansion [3].