Rocket Appoints Viral Nation as Social Media Agency of Record, Replacing Glossy Social Feeds with Real Stories

Core Insights - Viral Nation has been appointed as the Social Media Agency of Record for Rocket, a Detroit-based fintech platform that encompasses mortgage, real estate, title, and personal finance businesses [1] - The partnership aims to provide authentic homeownership stories that resonate with social media users, moving beyond curated content to offer real support and guidance [2][4] Company Overview - Rocket Companies, founded in 1985, operates various financial services including Rocket Mortgage, Redfin, Rocket Homes, Rocket Close, Rocket Money, and Rocket Loans [6] - The company is recognized for its exceptional client experiences, having been ranked 1 in client satisfaction for primary mortgage origination and servicing by J.D. Power a total of 22 times [7] Strategic Initiatives - The "Own the Dream" campaign launched by Rocket was amplified by Viral Nation's strategic social campaigns, achieving 247 million views nationwide and fostering genuine conversations across platforms [3] - Viral Nation will assist Rocket in showcasing real client stories and managing dynamic community engagement to guide potential homeowners through the homebuying journey [4][5] Industry Context - Nearly 80% of social media users seek inspiration for homeownership through their feeds, indicating a significant opportunity for brands to connect with audiences on a deeper level [2] - The collaboration between Rocket and Viral Nation aims to build a social movement that empowers Americans to envision themselves in the homeownership journey [5]