乔克文化：破解“留量”密码 抢占新型文旅高地

Core Viewpoint - The launch of the "Night City" IP is expected to inject new vitality into the cultural and tourism market, reflecting the industry's prosperous development as evidenced by a 15.3% year-on-year increase in domestic travel during the first three quarters of 2024, with 4.237 billion trips made [1][10]. Group 1: Project Overview - The "Night City" project aims to create an innovative cultural tourism IP that integrates film and tourism, with the first exhibition located in Lishui, Zhejiang [1][6]. - The project is designed to cater specifically to female consumers under 30, reflecting the rise of the "she economy" and focusing on their preferences in design and experience [3][5]. Group 2: Consumer Experience - The project emphasizes immersive experiences, aiming to break traditional tourism models by offering personalized experiences rather than one-size-fits-all visits [4][5]. - The design includes movable walls and unique social spaces to enhance visitor interaction and engagement, aiming to transform transient visits into lasting experiences [4][8]. Group 3: Market Strategy - The "Night City" will be divided into themed areas reflecting different historical styles, such as Song and Republic of China, based on consumer preference surveys [5][6]. - The project seeks to leverage the film industry to create a rich, multi-faceted cultural tourism destination, combining elements like entertainment, dining, and social activities [7][10]. Group 4: Economic Impact - The project is expected to create numerous job opportunities and collaborate with educational institutions to establish a film study base, enhancing practical learning experiences for students [10][12]. - The development of the "Night City" is aligned with national policies promoting nighttime cultural and tourism consumption, positioning it as a key driver for regional economic growth [10][12].