中国经济样本观察·县域样本篇丨山东千亿级海滨小城成长记：如何做到“又美又强”？

Core Insights - Rongcheng, a coastal city in Shandong, has achieved a balance of beauty and economic strength, with a GDP exceeding 100 billion yuan and a focus on marine economy [3][5][20] - The city has been recognized for its ecological environment, ranking first in air quality in Shandong and being awarded the title of "2024 Most Livable City" [3][20] Economic Development - The marine economy contributes approximately 45% to Rongcheng's GDP, with the city being a leader in aquatic product output for over 40 years [5][11] - In 2024, over 310 industrial enterprises are expected to generate an industrial output value of 74 billion yuan, with a projected growth of over 10% in industrial added value [3][5] - Despite external trade pressures, Rongcheng's export value increased by 9.8% year-on-year in the first 11 months of 2024 [3][11] Marine Industry - Rongcheng has established itself as a national base for deep-sea fishing and has developed capabilities in polar fishing [5][11] - The shipbuilding industry in Rongcheng has seen significant growth, with output exceeding 7.8 billion yuan and profits increasing by over 170% year-on-year in 2024 [5][20] Tourism and Cultural Development - The city has leveraged its marine resources to boost tourism, attracting over 5 million visitors in 2024, including around 50,000 from South Korea [8][11] - Rongcheng's unique attractions, such as its fishing ports and natural beauty, have contributed to its recognition as a top tourist destination [8][11] Entrepreneurial Environment - Rongcheng has a vibrant private economy, with many innovative entrepreneurs contributing to its growth, particularly in the RV manufacturing sector [13][15] - The city has been recognized for its supportive policies towards entrepreneurs, fostering a conducive environment for business development [19][20] Government Initiatives - The local government actively promotes a culture that respects and supports entrepreneurs, enhancing their sense of well-being [19][20] - Initiatives like the "Return to Hometown" plan aim to create a better development environment for local and returning entrepreneurs [19][20] Environmental Sustainability - Rongcheng is committed to ecological preservation and aims to become a "zero-carbon city," focusing on energy efficiency and renewable energy sources [20][23] - The city has made significant strides in reducing energy consumption, with a reported 8.4% decrease in energy intensity per unit of GDP in the first half of 2024 [23][24]