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敦煌“飞天旅拍”走红,诚信与“出圈”双向奔赴
Xin Hua Wang·2025-08-12 06:07

Core Viewpoint - The Dunhuang travel photography market is experiencing explosive growth this summer, driven by transparent pricing, a disinfection and traceability system for clothing, and a focus on customer trust and satisfaction [1][4]. Group 1: Market Growth and Trends - The Dunhuang travel photography market has seen a significant increase in visitors, with nearly 50,000 daily tourists at the core scenic area, and around 20% opting for commercial photography services [2][3]. - The number of travel photography businesses in the area has exceeded 200, including high-end studios and independent photographers, offering packages ranging from 699 to 1799 yuan [2][3]. - Some photographers can earn up to 60,000 yuan per month during peak seasons, with top photographers shooting up to 18 groups a day [2][3]. Group 2: Regulatory Measures and Standards - Local authorities have implemented a "one garment, one code" disinfection traceability system, ensuring that all clothing used in photography has a documented disinfection record [4][5]. - All travel photography shops are required to display service pricing transparently, including details on shooting duration, number of outfits, and edited photos, to eliminate hidden costs [3][4]. Group 3: Diverse Consumer Segments - The travel photography market in Dunhuang has developed a clear consumer segmentation, with basic packages priced between 200 and 699 yuan, targeting students and young couples, while high-end services start at 800 yuan and can exceed 3000 yuan [5][6]. - The industry is also focusing on international outreach, with events aimed at showcasing Dunhuang's cultural heritage to global audiences [5][6]. Group 4: Technological Integration - Companies are exploring digital resources and immersive shooting experiences, including AI technology for generating Dunhuang-style photos, catering to the growing demand for innovative travel photography solutions [6].