国内银行业首获大奖 广发卡拿下国际质量创新大赛一等奖

Core Insights - The "International Quality Innovation Competition" awarded the "Creation of a Full-Process Intelligent Anti-Gambling and Anti-Fraud Education System Project" by Guangfa Credit Card Center the first prize in the education innovation category, marking a significant achievement for Chinese banking on an international stage [1][2] Group 1: Project Overview - The project focuses on building a comprehensive anti-gambling and anti-fraud education system through technology empowerment and multi-dimensional education integration, covering preemptive, ongoing, and post-event measures [1][3] - Guangfa Credit Card Center's project was selected from 557 entries and underwent rigorous evaluations, ultimately winning in a highly competitive environment [2][3] Group 2: Technological and Educational Integration - The project employs a dual-engine approach of "technology + education," utilizing advanced big data architecture, AI, real-time computing, and knowledge graph technologies to create a closed-loop education system [4] - The system includes pre-education, real-time alerts, and post-event dynamic push notifications to enhance public awareness and skills against gambling and fraud [4] Group 3: Achievements and Impact - The implementation of the project led to significant improvements in the identification and education rates of fraud-prone customers, with transaction recognition times reduced to milliseconds [5][6] - The project has successfully decreased the complaint rates from high-risk customers and has saved cardholders millions in direct economic losses [6] - User satisfaction with the anti-fraud education initiatives has increased, as evidenced by a monthly average of over 180,000 visits to the security center of the "Discover Excitement" app [6]