Core Insights - The live e-commerce market in Singapore is rapidly growing as a major sales channel, with projected sales reaching $1.3 billion (approximately SGD 1.67 billion) this year, accounting for about 40% of the local social e-commerce market [1] - The social e-commerce market in Singapore is expanding at a compound annual growth rate (CAGR) of 16%, expected to double to $6.6 billion by 2030 [1] - Live e-commerce boasts a conversion rate up to 10 times higher than traditional e-commerce, attributed to its seamless experience of "discover-interact-purchase" on a single platform and the higher trust established through real-time demonstrations [1] - Generative AI technology is anticipated to further empower live e-commerce, such as through real-time translation tools to help merchants reach broader overseas markets [1]
【环球财经】星展银行：新加坡直播电商市场今年规模有望达13亿美元
Xin Hua Cai Jing·2025-08-12 13:58