Jin Rong Jie·2025-08-12 14:08Core Viewpoint - Weibo (WB) has shown a positive financial performance with a notable increase in net profit and is set to release its fiscal year 2025 mid-term report on August 14, 2023 [2][3]. Financial Performance - As of March 31, 2025, Weibo's total revenue reached $397 million, reflecting a year-on-year growth of 0.34% [1]. - The net profit attributable to the parent company was $107 million, marking a significant year-on-year increase of 116.36% [1]. Company Overview - Weibo is a leading social media platform that combines real-time self-expression with strong social interaction and content distribution capabilities [3]. - The platform allows users to create and share content, with features that enable asymmetric relationships where any user can follow others and engage with posts [3]. - The majority of Weibo's revenue is derived from advertising and marketing services, including social display ads and promotional marketing ads [3]. - Weibo employs a "mobile-first" approach, showcasing content in a simple information flow format and integrating native advertising [3]. - The company has developed a refined social interest graph recommendation engine to enhance targeted marketing based on user demographics, social relationships, interests, and behaviors [3].