东吴证券给予分众传媒买入评级，“碰一碰”业务助力分众广告巨头实现效果广告大转型

Group 1 - The core viewpoint of the article is that Dongwu Securities has given a "buy" rating to Focus Media (002027.SZ, latest price: 8.15 yuan) based on several key factors [2] Group 2 - The "Touch and Go" feature initiates a new era of synergy between media and effectiveness, supported by the fundamental performance of high coverage in building media during economic recovery [2] - The "Touch and Go" feature reshapes the conversion chain of building media, leading the industry's digital transformation through the application of new interactive technologies, enabling full-link data tracking and precise user matching capabilities that release growth dividends over the long term [2] - The tiered reward and targeted operation mechanisms enhance user stickiness, achieving precise customer acquisition at low costs and efficiently improving the conversion rates of offline stores [2]