Workflow
深圳核心区地标皇庭广场将被拍卖!记者实探→

Core Viewpoint - Shenzhen Huangting Plaza is set to be auctioned due to unresolved debt issues, with an opening bid of 3.053 billion yuan, significantly lower than its assessed value of 4.361 billion yuan [1][2] Group 1: Auction Details - The auction for Huangting Plaza will take place from September 9 to September 10, 2025, on the judicial auction platform of the Shenzhen Intermediate People's Court [1] - The starting price for the auction is set at 3.053 billion yuan, which represents a nearly 30% decrease from the assessed value of 4.361 billion yuan [1] Group 2: Company Financial Situation - Huangting International is currently in discussions with creditors to negotiate a comprehensive settlement plan, which may include debt resolution [2] - The final impact of the auction on the company's financial status will depend on the auction results and audited financial data [2] Group 3: Market Context - Since its opening in 2013, Huangting Plaza has become a popular shopping and dining destination, particularly for customers from Hong Kong, with high occupancy rates in the dining area [4][5] - The rental prices for Huangting Plaza range from 100 to 600 yuan per square meter per month, indicating a competitive commercial environment [5] - Analysts suggest that if a buyer can resolve the debt issues and operate effectively, the asset could still represent a high "cost-performance" ratio for long-term investment [5][9] Group 4: Historical Context of Debt - The legal auction situation stems from a trust loan agreement signed in 2016, where a 3 billion yuan loan was secured against Huangting Plaza and its land use rights [7] - The borrower, Rongfa Investment, failed to repay the loan upon maturity, leading to the current auction process [9] - Previous attempts to sell Huangting Plaza to resolve debt issues were unsuccessful, with the reference price for the sale being significantly reduced over time [9]