“竖店”郑州是怎样崛起的？

Core Viewpoint - Zhengzhou has emerged as the second-largest production center for micro-short dramas in China, surpassing Hengdian, with a government plan aiming for a market size of 10 billion yuan by 2027 [1][4]. Group 1: Industry Growth and Development - The micro-short drama industry in Zhengzhou is experiencing rapid growth, with the local market exceeding 2.3 billion yuan and an estimated 820 production companies operating in the area by 2024 [5][6]. - The production cycle for micro-short dramas is notably short, typically ranging from two to seven days, leading to a competitive environment for directors and filming locations [2][3]. - Zhengzhou's advantages include a large population, low labor costs, and rich historical and cultural resources, which have facilitated the establishment of multiple filming bases [4][5]. Group 2: Market Dynamics and Trends - The national micro-short drama user base is projected to reach 696 million by mid-2025, indicating a significant growth potential for the industry [6][7]. - Major film and media companies are increasingly investing in micro-short drama projects, with firms like Wanda Film and Mango TV expanding their operations in this sector [7]. - The industry is expected to face challenges such as content homogenization and a lack of professional talent, necessitating a shift towards higher quality productions [8][9]. Group 3: Government Initiatives and Policy Support - The Zhengzhou government has implemented a plan to enhance the micro-short drama industry, focusing on expanding market size, fostering innovation, and improving content quality [8][9]. - The plan includes initiatives to integrate micro-short dramas with local cultural tourism, creating new revenue streams and enhancing the city's brand [9][10]. - Zhengzhou's experience in revitalizing idle spaces for production purposes serves as a model for other regions looking to develop emerging industries [10].