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引领数智金融 中信银行App10.0焕新升级
Xin Hua Wang·2025-08-12 06:13

Core Viewpoint - The Central Financial Work Conference emphasizes the importance of finance as the lifeblood of the national economy and a key component of national competitiveness, advocating for the acceleration of building a strong financial nation and enhancing inclusive finance as a national strategy [1][2]. Group 1: Inclusive Finance Development - Over the past decade, inclusive finance has made significant progress, with the balance of loans to small and micro enterprises reaching 69.2 trillion yuan by the end of Q3 2023, more than quadrupling in ten years [2]. - The balance of inclusive loans for small and micro enterprises stands at 28.74 trillion yuan, with an average annual growth rate of approximately 25% over the past five years [2]. - As of the end of 2022, small and micro enterprises and individual businesses accounted for over 90% of the 1.69 billion market entities in the country, highlighting the need for further development in inclusive finance [2]. Group 2: Digital Transformation in Wealth Management - CITIC Bank is leveraging digital transformation to enhance its inclusive wealth management services, focusing on deepening service quality and broadening service reach [1][3]. - The launch of the CITIC Bank App 10.0 in December 2023 aims to provide a more personalized wealth management experience, adhering to the brand philosophy of "making wealth warm" [1][3]. - The app introduces a "warm asset-liability statement" and a "three-part four-step" method for financial planning, catering to different life stages from 18 to over 60 years old [3]. Group 3: AI and Technology Integration - CITIC Bank is adopting an "AI + Finance" approach to broaden the scope of inclusive financial services, with the introduction of a digital wealth advisor powered by AI technology [4]. - The digital advisor utilizes a research-driven approach to provide intelligent advisory services, enhancing customer engagement through personalized interactions [4]. - The app also features a new borrowing channel, integrating various consumer credit products to offer differentiated personal credit services [5]. Group 4: Offline and Online Integration - CITIC Bank is actively engaging in offline initiatives to complement its online services, focusing on areas such as pension finance and inclusive finance [6]. - The "CITIC Wealth Festival" launched in November 2023 aims to connect experts and customers, providing insights into wealth management and financial planning through various reports and interactive sessions [6]. - Since the launch of its first app version in 2009, CITIC Bank has continuously upgraded its services, achieving over 15.89 million monthly active users by mid-2023, reflecting a 22% year-on-year growth [6].