布局“银发经济”新赛道 广发银行深耕“养老金融”大文章

Core Insights - Guangfa Bank has achieved positive results in its pension financial services, becoming one of the banks cooperating with the Ministry of Human Resources and Social Security for the "Social Security Card Innovative Application Service" and obtaining the qualification for nationwide issuance of electronic social security cards, with over 6.15 million social security card customers [1] - The bank has strengthened its brand image of "Choosing National Life for Pension, Opening Account at Guangfa" and has enriched its product offerings in pension savings, wealth management, funds, and insurance, with 1.3 million personal pension accounts opened, contributing to the national strategy for addressing population aging [1] Group 1 - Guangfa Bank actively develops and introduces pension financial products that cater to different investor preferences, enhancing its product system to include a full range of pension financial products such as deposits, wealth management, life insurance, pension insurance, and funds [1] - The bank focuses on customer-centric approaches, building a comprehensive rights system that addresses the financial and lifestyle needs of middle-aged and elderly clients, creating a "comfortable" service experience that extends pension financial services to all customer groups throughout their life cycle [1] Group 2 - Guangfa Bank has established a matrix service model for elderly financial assistance, combining "demonstration services, characteristic services, standard services, and extended services" to optimize its elderly service offerings [2] - The bank continuously improves online channels for elderly accessibility and barrier-free service modifications, creating a comprehensive educational system to enhance financial literacy and risk awareness among the elderly population [2] - By understanding customer usage of its main products and services across multiple dimensions, Guangfa Bank aims to enhance customer experience and build a large pension "ecosystem" that covers health care, pension living, and social health [2]