广发银行：做好普惠金融大文章 激发小微企业内生发展动力

Core Viewpoint - The company has been committed to promoting inclusive finance as a national strategy for the past decade, focusing on supporting small and micro enterprises and rural revitalization, with significant loan balances and customer outreach in these areas [1]. Group 1: Financial Services for Small and Micro Enterprises - The company has developed a comprehensive suite of standardized financial products for small and micro enterprises, including "Tax-Bank Link," "Technology E-Loan," and "Specialized E-Loan," leveraging proprietary online risk control technology [2]. - The company has launched a flagship product "Mortgage Easy" aimed at achieving a loan scale of 100 billion for small and micro enterprises, alongside other products like "Quick Loan" and "Government Procurement Loan" [2]. - The company encourages regional branches to create localized financial products tailored to specific agricultural industry needs, such as specialized credit products for "Cantonese Chefs" and "South Guangdong Housekeeping" [2]. Group 2: Financial Services for Rural Revitalization - The company has established internal mechanisms to enhance financial services for rural revitalization, including the issuance of specific work plans and opinions to improve service quality [3]. - The company has actively increased credit support for rural revitalization through products like "Rural Revitalization Loan" and has developed mortgage services for land and forest rights [3]. - The company has received recognition for its contributions to rural revitalization, including the "Assisting Rural Revitalization Award" from People's Daily Online [3]. Group 3: Digital Transformation and Service Enhancement - The company is focused on advancing the digital transformation of inclusive finance, emphasizing the development of online products and enhancing digital service channels [3]. - The company aims to improve its service capabilities by adopting a "Credit+" comprehensive financial service model, ensuring customer-centric support for small and micro enterprises [4]. - The company is enhancing its service quality for specialized customer groups and key sectors, particularly in rural revitalization and industry transformation [4].