Core Viewpoint - The 60th anniversary of diplomatic relations between China and France is marked by a vibrant and dynamic relationship, with a focus on cultural and culinary exchanges to strengthen ties [1] Group 1: Company Strategy and Market Expansion - Moët Hennessy is optimistic about the openness of the Chinese market and aims to deepen business cooperation in brand, brewing technology, and retail channels [1] - The company has been expanding its sales network in first, second, and third-tier cities in China, and has invested in local wine production, including the creation of the Aoyun brand in Yunnan and a sparkling wine estate in Ningxia [3] - Moët Hennessy sees significant growth potential in the imported wine and spirits market in China, particularly in regions outside of Shanghai, Guangdong, and Fujian where distribution is less developed [3] Group 2: Sustainability and Corporate Philosophy - Moët Hennessy emphasizes a sustainable development strategy, investing heavily in soil regeneration and reducing chemical use in grape cultivation [4] - The company has initiated reforestation projects in Inner Mongolia and Guizhou, planting 1.7 million trees and restoring 840 hectares of forest [4] - The brand's philosophy is rooted in a legacy of nearly 300 years, focusing on passing down a beautiful planet to future generations [4] Group 3: Cultural Engagement and Celebrations - In celebration of the 60th anniversary of China-France diplomatic relations, Moët Hennessy plans to host a series of events in Paris and various locations in China, along with the launch of limited edition products [4] - The company opened its first retail flagship store in mainland China in Shanghai at the end of 2023, aiming to engage directly with consumers and share the brand's history and growth in the Chinese market [4]
外企在中国｜对话酩悦轩尼诗肖斯：促进美食美酒交流 进一步拉近中法距离
Xin Hua Wang·2025-08-12 06:13