中银消费金融全面开展“暖心重阳 平安爱老”专项教育宣传活动

Core Viewpoint - The company is actively promoting financial education and consumer rights protection for the elderly through a series of community outreach activities titled "Warm Hearted Chongyang, Safe Love for the Elderly" [1][3][10]. Group 1: Financial Education Initiatives - The company organized a special educational campaign in October to enhance financial knowledge among the elderly, focusing on consumer rights and financial risk awareness [1][3]. - Staff members are providing financial knowledge and risk case studies to elderly clients at business locations, including the distribution of promotional materials and the display of themed posters [1][3]. - Online channels are being utilized to release original animated content aimed at increasing the elderly's awareness of fraud and risk identification [1]. Group 2: Community Engagement - The company is engaging with the elderly by conducting financial education activities in community centers, parks, and senior universities [3][8]. - On October 17, a financial education event was held at the Shanghai Liangcheng Community Senior University, focusing on consumer rights and financial safety [3]. - The company is also collaborating with local branches, such as the Wuhan Economic Development Branch, to host financial knowledge lectures specifically targeting the elderly [8]. Group 3: Fraud Awareness and Prevention - Staff members are educating the elderly about prevalent scams, including telecom fraud, pension fraud, and illegal fundraising, using case studies to illustrate the risks [5][8]. - During events, participants are advised to be cautious of common scams, such as fake lottery winnings and high-interest offers, and to protect their personal information [5][10]. - The company emphasizes the importance of rational decision-making when faced with high-return investment opportunities, encouraging the elderly to remain vigilant [8][10]. Group 4: Commitment to Consumer Welfare - The company is dedicated to enhancing the financial literacy of consumers, particularly the elderly, by integrating values of respect and care into its educational initiatives [10]. - The outreach efforts are characterized as purely public welfare activities, highlighting the company's commitment to serving the community without profit motives [7].