Xin Hua Wang·2025-08-12 06:17Core Viewpoint - The company is enhancing its "China Life Insurance" APP with a focus on technology and service to better serve the elderly population, aiming to provide high-quality insurance protection and improve accessibility for senior citizens [1]. Group 1: User-Friendly Features - The APP features a customizable interface with adjustable font sizes to improve readability for elderly users [2]. - Multiple login verification methods, including voice verification, are introduced to cater to the diverse needs of older users, enhancing security and ease of use [2]. - A fuzzy search function allows for precise service access, making it easier for elderly users to find relevant information [2][3]. Group 2: Service Enhancements - The "Air Customer Service" feature enables video connections with customer service representatives, allowing seniors to receive assistance without needing to visit physical locations [4]. - The APP facilitates easy appointment scheduling and navigation to physical service points, prioritizing elderly customers for in-person service [4]. - A voice broadcast feature for health information allows users to listen to content, making it more accessible and reducing eye strain [4]. Group 3: Product Accessibility - The APP simplifies the insurance product recommendation process, ensuring that offerings align with the specific needs of elderly clients [5]. Group 4: Intelligent Assistance - The APP incorporates intelligent guidance and human support to assist elderly users in navigating the platform, reducing cognitive load during transactions [6]. - An intelligent Q&A feature enhances customer service by quickly retrieving information and improving response accuracy [7]. - A unified service access point allows users to easily connect with various service channels, streamlining the customer experience [7]. Group 5: Risk Management - The company emphasizes risk management by implementing features that help prevent financial losses for elderly clients, including clear visual indicators to reduce errors [8]. - The APP includes preemptive warnings for potential financial scams, particularly for significant transactions, to protect elderly users [8]. Group 6: Commitment to Innovation - The company is dedicated to leveraging technology to enhance service delivery for the elderly, aiming to make insurance services more accessible and user-friendly in the digital age [8].