数字化驱动创新升级，汽车之家“潮FUN直播盛典”构建内容体验新生态

Core Viewpoint - The "潮FUN直播盛典" organized by Autohome during the Guangzhou Auto Show has set new records in online exposure and engagement, showcasing innovative live streaming strategies to enhance user experience and engagement in the automotive industry [3][4][12]. Group 1: Event Overview - The Guangzhou Auto Show opened on December 30, 2022, with Autohome presenting the "潮FUN直播盛典," featuring over 100 hours of live streaming over 10 days [1]. - The event aimed to provide a multi-dimensional and engaging viewing experience, evolving from last year's "超级直播周" to a more expansive and interactive format [3]. Group 2: User Engagement and Content Strategy - The "潮FUN直播盛典" achieved significant metrics, including 1.79 billion total online exposures, 23.776 million live stream views, and 5.104 million interactions, surpassing previous records [3]. - The event utilized a multi-route live streaming approach, featuring various hosts and experts to cater to different user needs and preferences, enhancing the overall viewing experience [4][10]. Group 3: Technological Innovations - The event incorporated advanced technologies such as AI, AR, and 3D displays to create an immersive experience, allowing users to interact with content in innovative ways [10][14]. - Autohome introduced a new car directory feature, enabling users to select their preferred models, thus enhancing the online-to-offline experience [10]. Group 4: Metaverse Integration - Autohome deepened its exploration of the metaverse by introducing NFT collectibles and virtual interactions during the event, blending digital and physical experiences [12][14]. - Users could engage with AR tools and participate in interactive activities, enhancing the overall engagement and enjoyment of the event [14]. Group 5: Marketing and Industry Impact - The event's success reflects Autohome's commitment to innovative marketing strategies aimed at younger consumers, utilizing data-driven insights to enhance user engagement [16][28]. - The "潮FUN直播盛典" represents a significant step in creating a comprehensive ecosystem for automotive consumption, integrating viewing, purchasing, and ownership experiences [28].